Happy 65th Birthday, Smokey the Bear! (via Scientific American)
He’s old enough to collect social security, yet he appears stronger and more hip than ever. Smokey Bear (sometimes called Smokey the Bear) will be celebrating his 65th birthday in August, reports today’s Los Angeles Times.
The anthropomorphic bear, according to the LA Times, was born of “ad men and government bureaucrats hoping to safeguard a key war material: wood.” And after World War II, the adolescent Forest Service icon continued to spread his message that “fire was an enemy that should be eliminated.”
